Business Analysis

In this phase, Alpha IT defines how the analysis will be performed. We tailor our approach to match your delivery method — whether Agile, Waterfall, or Hybrid.

A strong Business Analysis Process is the foundation of every successful IT project.
At Alpha IT, our structured 7-step approach ensures that technology investments deliver real business transformation.

👉 Contact Alpha IT today to learn how we can support your next ERP, Cloud, or Digital Change Project.

Our Services

Related Services

Conversion Rate Optimization (CRO)

Turn More Visitors into Customers Attracting traffic is just the first step—optimising your website for conversions ensures visitors take action. We analyse user behaviour and implement data-driven improvements to increase your conversion rates. 🔹 User experience (UX) analysis 🔹 A/B testing for landing pages 🔹 Heatmaps and behaviour tracking 🔹 Website and funnel optimisation 🔹 Performance analytics and reporting

Email Marketing & Automation

Nurture Leads & Increase Conversions Email marketing remains one of the most effective ways to stay connected with your audience. We create personalised, automated campaigns that drive engagement and boost sales. 🔹 Email list segmentation and management 🔹 Drip email campaigns and newsletters 🔹 A/B testing for higher conversions 🔹 Automated customer journeys 🔹 Email performance tracking

Content Marketing

Engage, Educate & Convert with High-Quality Content Content marketing builds trust and authority while attracting potential customers to your website. We create compelling, SEO-optimised content that drives engagement and supports your overall marketing strategy. 🔹 Blog writing and thought leadership content 🔹 Website content optimisation 🔹 Video content strategy and production 🔹 Infographics and case studies 🔹 Email marketing content

Pay-Per-Click (PPC) Advertising

Drive Instant, Targeted Traffic PPC advertising puts your business in front of the right audience at the right time. We manage campaigns across Google Ads and Bing Ads to maximize your return on investment. 🔹 Google Ads and Bing Ads setup 🔹 Keyword research and bid management 🔹 Ad copywriting and optimization 🔹 Conversion tracking and performance analysis 🔹 Retargeting and remarketing campaigns

Search Engine Optimisation (SEO)

Boost Your Visibility and Organic Traffic SEO is essential for ranking higher on search engines like Google and attracting customers actively searching for your products or services. We optimize your website, content, and technical setup to ensure long-term search success. 🔹 On-page SEO (meta tags, content, keywords) 🔹 Off-page SEO (backlink strategies) 🔹 Technical SEO (site speed, mobile optimization) 🔹 Local SEO (Google My Business optimization) 🔹 SEO audits and performance reports

Digital Marketing Strategy Development

Tailored Strategies for Business Growth A successful digital marketing campaign starts with a clear, data-driven strategy. We analyze your industry, competitors, and customer behavior to create a customized plan that aligns with your business objectives. 🔹 Business analysis and goal setting 🔹 Competitor and market research 🔹 Target audience identification 🔹 Performance tracking and analytics

Architectural Design

We’ll incorporate business analysis and feedback for implementation and improvement. Our expert Architects will work closely with your business to create the solution designs that captures all the interface related relationships between your new and existing systems. Rest assured, we will leave no stone unturned throughout this entire process.

Development & Build

Our talented team of developers will build the desired software based on your specific requirements, ensuring that your needs are met. We utilise the latest tools and technics to meet the needs of the 21st century. Our Developers have a varied skill set and can implement compliers, interpreters, debuggers and much more…

Testing & Quality Assurance

We pride ourselves in delivering the best standard in quality assurance. Our functional software testers will test the end to end functionality to ensure the desired solution has been met. Once we are satisfied that the system is ready for your acceptance, we will demo the full working solution to your stakeholders for acceptance and sign-off.

Deployment and Go-live

Our deployment process is carefully planned and aligned with your BAU processes to ensure minimal business impact. Our Project Manager will work with you throughout the entire deployment process to ensure successful delivery of your solution to production.

Support and Maintenance

We won't stop there! After the solution has been successfully deployed to your live environment, our IT support team will provide the required level of support & maintenance to ensure that the solution continues to perform as specified. Our team is available 24/7 and you can use the contact us link below if you should have any issues.